GCHREALTY

CHOOSING REPRESENTATION

How to choose a listing agent in Boston and the South Shore

Questions that help you compare pricing advice, marketing plans and communication before choosing representation.

Ask how the price was developed

A suggested asking price should come with an explanation. Ask which comparable sales are most relevant, what differs about your property and how active listings affect the plan. A larger promised number is not, by itself, evidence of a better strategy. Ask what would trigger a reassessment once the property is on the market.

Ask to see the work

Request examples of listing photography, property descriptions and a proposed launch plan. Clarify who arranges preparation, how showings will work and how inquiries are handled. Ask for verified examples relevant to your property type. A broker’s general experience and a specific recent sale are different pieces of evidence.

Make communication concrete

Who is your regular contact? How often will you receive updates? What happens after a showing or an offer? Agree on a communication approach that fits your schedule. An agent should be able to explain how they will keep you informed without promising that every buyer will respond or that every showing will produce an offer.

Compare the whole agreement

Discuss services, fees, the agreement’s duration and any cancellation terms before signing. Ask your attorney to explain terms you do not understand. A marketing presentation is a starting point; the signed agreement determines the services and obligations you have actually accepted.

Meet the person behind the brand

Client reviews can help you identify themes, but no single review predicts your result. Ask about the work that matters to your move and whether you will work directly with the person you are interviewing. GCH Realty offers a direct conversation with broker and founder Gabby Hanley. Read client perspectives and bring your questions to an introductory call.

General planning information. Property, legal and financing questions should be reviewed with the appropriate professionals.

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PERSONAL GUIDANCE FROM GCH REALTY

Let’s talk about your home.

Work directly with Gabby Hanley on a plan that fits your property and your next move.

Discuss my plans 617.515.2702